BRAND PREFLIGHT CHECK
POSITION THE BRAND - FAST
It all starts with the Preflight Check.
As a socialpreneur, you’re making a difference in society (or want to) through a cause, town, institution, or business that helps people or the planet.
Urgently Good will show you how to position the brand so it’s ready to take flight.
CONDUCT A BRAND INSPECTION
Prior to departure, pilots check the aircraft’s instruments and controls and even do a visual inspection to ensure everything is working properly.
Good brands take off - FAST - when they ignite a powerful sense of belonging. They’re noticeable, desirable, memorable, and valuable. So, how does the brand you’re piloting measures up?
Urgently Good will help you conduct a brand inspection (and even a visual inspection) to answer the questions:
How magnetically does the brand attract the right people?
How immediately important and relevant is it?
How original is the brand?
How closely does what you’re doing and saying match what you actually value and want to convey?
This guided interview will help you check your instruments and unpack any baggage you’ve been carrying around. If you’re not attracting the crowd you deserve, you’re probably stuck in patterns and cycles that aren’t serving you - and you don’t even realize it (or worse, know you are but don’t know how to change it). Just because something is familiar, in your comfort zone, or packed away doesn’t mean it’s not heavy and weighing you down. Urgently Good will help you (finally) identify what’s been shaping the results you’re seeing.
LEARN Your “IT” FACTOR
* GRAPHS SHOW REAL CLIENT “IT” FACTOR SCORES
As a result of the inspection, Urgently Good will immediately calculate Your “It” Factor, a measure of how noticeable, desirable, memorable, and valuable the brand is today.
The graph and score will help you understand what is airworthy about the brand right now and what needs some attention before speeding down the runway.
When you know why you’ve been getting lackluster results and can see where you have the greatest areas of opportunity, it’s a whole lot easier to let go of what’s been keeping you stuck on the tarmac and start focusing on building what you really want.
PLAN FOR A SMOOTH FLIGHT
In-flight emergencies are the worst, and they tend to happen when the conditions aren’t quite right.
So, to help you leave any problems on the ground, following the brand inspection, Urgently Good will help you determine how to position the brand so it better ignites belonging.
You’ll fly away with a 20+ page brand “flight plan.” In addition to capturing the results of the brand inspection, the brand “flight plan” includes the recommended positioning and shared heading custom designed to help you strengthen Your “It” Factor. The brand’s shared heading is the underlying value proposition that answers the questions: Who are we? Why are we united? Why does this brand exist? It’s the basis for the entire brand and what will help you stop being invisible and start building belonging for good.
READY TO START ATTRACTING THE CROWD YOU DESERVE?
Brand Inspection
(one 3-hour session in one day)
Immediate “It” Factor Score
“Flight Plan”
(delivered within 1 week)
1hr Debrief
Designed for solo socialpreneurs who are doing some good (or want to). You’re the only decision-maker, and you’re seriously ready to make some decisions.
$1495
(may apply fee to future Brand Takeoff)
Brand Inspection
(multiple sessions in one day)
Immediate “It” Factor Score
“Flight Plan”
(delivered within 2 weeks)
2hr Debrief
Designed for socialpreneurs who need an inclusive process for staff, community members, etc. and have a core team of 3-5 empowered decision-makers ready to act.
$4995
(may apply fee to future Brand Takeoff)
Not sure if you’re ready for a Preflight Check? Start with a brand inspection. In addition to the 4-point inspection, you’ll receive your immediate “It” Factor score and even some on the spot recommendations to help you position the brand on your own. Just $595 for those flying solo and $1995 for those with a flock (e.g., staff, community members, board members, etc).