HOW URGENTLY GOOD BRANDS TAKE OFF - FAST

When you want to make a difference in the world but can’t seem to attract a crowd, it can feel like you’re piloting an invisible brand that’s stuck on the tarmac or about to make an emergency landing. Fortunately, flying from invisible to irresistible is a straightforward process.

1: POSITION THE BRAND TO TAKE FLIGHT

Take the brand from invisible to operable. For something this good to take off, first you need to make sure you’re giving people a reason to care. Urgently good brands take off - FAST - when they’re noticeable, desirable, memorable, and valuable. So, how does the brand you’re piloting currently measure up? Urgently Good will help you conduct a brand inspection, calculate Your “It” Factor, figure out why the brand really exists, and create a brand “flight plan” with positioning that ignites belonging. It’s everything you need to taxi to the runway with confidence.

2: GET THE BRAND OFF THE GROUND - FAST

Once you know how to position the brand around a shared sense of belonging, get this goodness off the ground in a serious hurry. Turn the brand strategy developed during the Prefight Check into a tangible presence that exists IRL. From developing the brand vibe, voice, story, name, tagline, daily messaging, and logo to creating a website, brand video, marketing plan, and so much more, Urgently Good will help you build the entire brand - all in just a few days. It’s everything you need to speed down the runway and make takeoff a breeze.