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To keep advancing more of what matters in the world as socialpreneurs, it’s essential we avoid The Culture Collapse Doom Cycle. As its name suggests, this downward spiral marks the progressive decay of brand culture. Cultures rarely end in one massive explosion. But, when they degrade, it sure can feel like your head might explode.

Part 1 of this series covered how, although we may want to create momentum for good, our well-intentioned but faulty logic has a tendency to instead prime us for a downward spiral.

It’s critical to know how to recognize if we’re currently stuck in a doom cycle.

Part 2 of this series covered The Megaphone Marketing Doom Cycle, Part 4 outlined The Firefighting Doom Cycle. Part 4 is all about The Culture Collapse Doom Cycle.

So, how does The Culture Collapse Doom Cycle start, and what are the signs that it’s underway?

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As socialpreneurs, knowing how to avoid The Firefighting Doom Cycle will increase our ability to do more good. When we put down our fire extinguishers and stop making all the surprises, last minute deadlines, escalated tasks, rescued “rework,” and other crises a matter of routine, we can focus on doing some good in the world.

Part 1 of this series covered how, although we may want to create momentum for good, our well-intentioned but faulty logic has a tendency to instead prime us for a downward spiral.

It’s critical to know how to recognize if we’re currently stuck in a doom cycle.

Part 2 of this series covered The Megaphone Marketing Doom Cycle, and Part 3 covers The Firefighting Doom Cycle.

So, how does The Firefighting Doom Cycle start, and what are the signs it’s underway?

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To successfully make a difference, as socialpreneurs we need to avoid The Megaphone Marketing Doom Cycle. It’s often the first doom cycle socialpreneurs unknowingly enter and one of the most common.

Part 1 of this series covered how, although we may want to create momentum for good, our well-intentioned but faulty logic has a tendency to instead prime us for a downward spiral.

It’s critical to know how to recognize if we’re currently stuck in a doom cycle.

Part 2 covers The Megaphone Marketing Doom Cycle.

So, how does The Megaphone Marketing Doom Cycle begin and what are the signs that this doom cycle is underway?

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As socialpreneurs, we want to create momentum for good so we can keep flying forward. Buuuuut…

“I just don’t have…the [time, the money, the staff, or the energy] to do things right.”

Sound familiar?

You’re not alone. Despite our best efforts to do something so good we make a difference in the world, at one point or another almost every socialpreneur enters at least one of three doom cycles.

...worse, some of us enter all three...often at the same time…

So, how do these doom cycles start, and how can we get out of them?

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Now that you know a brand is a relationship between an organization and people, it’s time to build an irresistible brand people will love.

Most socialpreneurs mistakenly think an irresistible brand is one that has a shiny new website, bangin’ social presence, or other tangible “thing.”

But, “things” only attract a crowd when they have that “It” Factor that makes people say, “This is SOOOOOOOO me. Why the heck haven’t I done this yet?!”

So what makes a brand irresistible - what gives it that “It” Factor?

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If you’re anything like Brandan, you’re probably sick and tired of asking what a brand is and having the answer to that question be a very long list of all the things a brand isn’t.

That makes no sense, right? You want to know what a brand is, and someone responds, “Well, it’s not…” It’s not a logo, it’s not the colors you use on your website, it’s not what you offer...

Ugh.

So what IS a brand...exactly?

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