Women Piloting Brands

Women Piloting Brands

exclusively for leading ladies committed to growing more good

Women Piloting Brands Urgently Good

Women Piloting Brands™ is not some typical seminar. It’s hands-on help making progress FAST.

Let’s face it...

Networking events can be nice, but they tend to devolve into social chit chat. You have some snacks and leave with business cards but no tangible progress. Who’s got time for that when you’re trying to take things to the next level?

Not you.

Then, there are those workshops. You know the ones. You hear what you should do but not how to actually do it. Or, worse, you get great how-to advice, take tons of notes, and leave with soooo many ideas. Then, you get back to your desk and promptly realize that, with everything else you have going on, you’ll probably never have the chance to get to any of it.

Too often, doing good means doing with less. After living it herself and seeing it happen to far too many women, Urgently Good’s founder and brand strategist, Laura Stanik, decided to create an intensive, done-with-you training program that gets you results in real-time.

Women Piloting Brands™ is dedicated time to fast-track progress in a small group setting with other leading ladies focused on growing more good. You’ll get the exact system Urgently Good uses and live help implementing it from Laura. Whether you spend an evening or a day, Women Piloting Brands™ will have you flying on out of here having made real progress in a hurry.

So, yeah. There will be amazing women in the room and some tasty snacks. But, everyone is there for one reason... to help the good brand they love take off FAST.

Learning about growth is one thing... Actually growing is another... So, let’s get to it!


You’re leading growth (or want to), and you’re seriously committed to quickly making progress. The three-part fall marketing series in Somerville, NJ will focus on systematizing your marketing. You’ll learn a repeatable approach to help the brand you pilot predictably grow in three ways. Make progress fast in intensive 90-minute monthly group sessions (limited to 10 women). 6:00pm-7:30pm September 24, October 29, and November 26. $40 per month payable by cash, check, or credit card - sorry, no bitcoin :-)

Sorry, this group is currently full. If you would like to hear first about the next evening training, please complete the form below. If you would like to bring it to a town closer to you, please contact Urgently Good.

What to hear first when registration opens?


The Urgently Good team is putting the finishing touches on a day-long program designed to help you take the guesswork out of growth. In just eight hours, you’ll build and solidify the alignment of your organization, brand, and marketing. You’ll discover the shared agenda at the heart of the growth you need, create a marketing persona to help you focus all of your activities, learn to position what you do and write copy so people will care, determine the essential elements of growth, systematize your marketing, and even create a personality for the brand. All in just ONE day. You’ll get all the tools and templates you need - and live help from Laura and the Urgently Good team. Urgently Good offers this program one-on-one for $3,000 (and up to $7,500 for large organizations). Get it all for $395...or, better yet, $295 when you score the early bird price for this exclusive training.

What to hear first when registration opens?

Do I qualify?
Here are the basic requirements if you'd like to register.

  • You must be a woman in a leadership role who’s doing good. You’re a business owner, downtown placemaker, or marketing or communication director (for a business, cause, educational institution, or nonprofit). The work you do improves people’s lives. You’re part of creating a more vibrant downtown community, increasing access to education, raising funds for critical causes, or more broadly making life better. In some way, you prioritize people and/or planet in addition to (and in some cases above) profit. And, you’re ready to take all of that goodness to the next level and help it grow.
  • You must be ready to work, embrace advice, and move quickly. These sessions are intensive. If you want to make progress fast, you can’t sit passively, worry about perfection, or spin your wheels venting about every problem you have. You must be ready to roll up your sleeves and do the work in front of you. So, if you’re someone who thinks you’ve got a problem nobody can solve or aren’t ready to accelerate your progress, this program won’t be a good fit.
  • You must be kind. Attitudes, egos, and complainers are not welcome. This is not a competitive environment. It’s fast, but it’s not a race. And, everyone participating is facing challenges, which is why they’re participating in the group. You’ll be surrounded by other awesome women and moving quickly to overcome your own obstacles to growth. But, if you are someone whose glass is always half empty or who must be the center of attention or “top dog” in every situation, then this is not the program for you.

Frequently Asked Questions

What do you mean I’m going to get your exact system?
You’ll learn the tricks of the trade and be handed the same Grow for Good™ system Urgently Good uses to align an organization, brand, marketing, and design for growth. Most of the “heavy lifting” is already done for you. You’ll get fill-in-the blank templates that you can make your own so you leave with the hard work done. And, Laura will be there to walk you through every single step.

Is it really only for women? Why?
Yes. Believe it or not, women are still underrepresented in leadership positions. More than half of Americans haven’t worked somewhere with a female CEO or business owner. Crazy, right? Because there are so few leading ladies out there, some women feel like they have to compete against and outsmart one another just to secure one of the top spots. The worst right? So, Laura wanted to create an opportunity for women to empower each other and work together to create more seats at the coveted table because there are so many skilled women worthy of one.

How can I bring this program to a city near me?
Know a group of amazing leading ladies who’d benefit from a program like this but can’t make it to any of the locations currently available? Contact Urgently Good, and let us know.