founder and brand strategist


Although an avid beach lover, Laura has always kept her toes off the ocean floor. When asked as a young child what a sea lion feared most, Laura matter-of-factly answered, “crabs,” in front of an amused audience at the San Diego Zoo. Laura later witnessed barges dumping garbage into the Atlantic and realized crabs probably shouldn’t be her top priority.

It blew her mind that people were intentionally polluting the ocean. Seriously, why did anyone think that was a good idea?!?! Of course, she quickly learned that rubbish is just one of the many mind-boggling circumstances in the world. Ever since, she’s been on a mission to advance more of what matters, more of what’s good for people and the planet.

Before founding Urgently Good in 2017, Laura spent her career leading brand strategy and cultivating engaged and philanthropic communities for nonprofits, academic institutions, and even businesses. She’s branded and marketed all kinds of good - from events and million and billion dollar fundraising campaigns to organizations, programs, and volunteer opportunities. She’s even won a bunch of awards along the way.

These days, Laura helps others working to do some good in the world so they can start attracting the crowd they deserve. She’s always good for a crisp high-five, enjoys coffee probably a little too much, and still prefers to keep her feet off the ocean floor.

You can find her on Twitter and LinkedIn - or spending time with her husband, their two cats, and their 30-year-old newt, Wayne (because, other than Isaac, that's just what you name a newt).



celebrity spokes bird


Even from inside his shell, Brandan was looking outward and imagining what could be. Ever an early bird, he emerged from his egg three days ahead of schedule and fully ready to get some good crackin’. His chipper outlook’s led him to keep pecking away when things get tough and even become a frequent flyer and world traveler.

For eggxample, Bradan’s working his way through all the national parks and has visited several countries. Although he struggles to pick one favorite place to visit, he sure does hit up the Canary Islands’ near perfect year-round temperatures quite a bit. Through his travels, Brandan’s realized that, if you want to go places, winging it is never a solid strategy.

Before joining Urgently Good, Brandan worked as a message carrier and spokesbird for a prominent communication platform that enables global conversations. He loved the work, but, like so many others working to do good in the world, he experienced the birden of marketing on a shoestring budget. Being under pressure to somehow communicate urgency...all the time...without people tuning out is something he knows all too well. He quickly came to realize it’s one thing to want to be strategic and entirely another to have the gizzard (and support) to actually start focusing on engaging only the right people.

Fair warning, how frequently birds are portrayed as being stupid is aviary sensitive issue for him so you should probably avoid phrases like “for the birds,” “bird brain,” and “give someone the bird” when you see him. Don’t let that ruffle your feathers too much, though; he’s one of the nicest birds you’ll ever meet.

Like Laura, Brandan’s usually the first on the dancefloor (and last to leave). The dude loves to shake his tail feathers. He also enjoys reading hoot-dunits and practicing his im-peck-able magic tricks.

You can find him on Instagram. He’s just that kind of bird.