MARKETING ENGINE PRICING


BRING YOUR MARKETING UP TO CRUISING ALTITUDE IN ONE DAY

Be ready with a Marketing Engine so you can keep all this goodness in the air and moving forward fast.

How does it all happen in just half a day? Urgently Good does the majority of the work before your session so everything is ready for your input. You'll have the team's full efforts, attention, and guidance as you provide feedback and make edits in real-time.

You'll even leave with all of the files, tools, and know-how needed to keep your marketing cruising forward - fast.


CREATE UNSTOPPABLE MOMENTUM

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First, you’ll develop a “propeller” organizational strategy, which identifies the 3-6 priority initiatives that feed off and grow from one another. Just like pushing on one blade of a plane’s propellor, investing in any one of these activities will help you compound your efforts in a single direction, moving everything forward. Consider it your two-page organizational strategy. It’s what your marketing will support, and it’s your key to creating unstoppable momentum.


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MOTIVATE THOSE WHO MATTER MOST

Then, get into the hearts and minds of the ideal people you’d like to mobilize, and create marketing personas. You’ll dig deep into their daily lives, needs, challenges, favorite hang outs, and greatest aspirations. These personas will impact nearly every aspect of your marketing and engagement efforts. You’ll use their niche interests and challenges to help you develop new offerings, determine the best places to reach these folks, write communications that get responses, and so much more.


GUIDE THE IDEAL PEOPLE

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Next, outline your “guidance system,” your unique ability to guide the ideal people from where they are to where they could and would like to be. You’ll use this “guidance system” to productize offerings for the ideal people (even if you don’t sell traditional products - or anything tangible), generate new offerings and content ideas, and systematize your efforts. It’s what will help people self-select as the right fit and see this community as the only choice.


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SET THE STAGE FOR LOVE

Then, create a personalized experience the right people will love. People fall in love in three stages. Develop a “marketing jet stream” designed to deepen the attachment someone has at each of these stages. The jet stream will outline exactly what communications to send, what content to create (e.g., webpages, print materials, videos, ads, news releases, etc.), and which (if any) social channels to use. It’s your key to massive acceleration and a whole lot of community love.


MAGNETICALLY ATTRACT THE IDEAL PEOPLE EVEN FASTER

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Finally, make sure you’re ready to create documents, engagement opportunities, and more with branded templates. Designed to help you quickly and simply add content, these customizable templates allow you to focus on your marketing activities rather than spend time worrying about layout. Can include branded business cards, letterhead, slide deck (perfect for creating presentations, documents, proposals, etc.), social media icons, and even a responsive Squarespace website template (with domain name, email address, and one year of hosting included).


Ready to be loved?

 
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$15,000*


“propeller” organizational strategy

marketing persona

“guidance system”

“marketing jet stream”

branded templates set up and ready to use

1/2 day session to make it happen


Designed for those ready to grow a community of good (associations, causes, institutions, nonprofits, solopreneurs, towns) with 1-5 decision-makers.

*Those flyin’ solo may apply previous Brand Departure payment to this fee.

 

Want to start engaging that crowd even faster with done-for-you, custom content?