BRAND DEPARTURE


GET OFF THE GROUND - FAST

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You’re making a difference (or want to). Urgently Good will show you how to be unmissable so you can start attracting the crowd you deserve.

There’s no question that people should care about the work you’re doing. It matters. The secret to getting people to ask themselves “Why haven’t I done this yet?!” is to position what you’re doing as an irresistible answer to the question “What’s in it for all of us?”

START WITH A PREFLIGHT CHECK

* GRAPHS SHOW REAL CLIENT“IT” FACTOR SCORES

It all starts with a Preflight Check. For something this good to take off, first you need to give people a reason to care. Designed to clarify your vision, sharpen your focus, and extract the community’s unique point of view, the Preflight Check addresses key questions like:

  • Is the brand original?

  • Does it magnetically attract the right people?

  • Is it immediately important and relevant?

  • Does it effectively direct folks to a desirable next step?

  • Does what you’re doing and explicitly saying match what you’re actually communicating?

The time you spend in this session will have you thinking about the work you do and the way you talk about it in new ways. The Urgently Good team will guide the discussion, take in all the goodness you share, and assess how strong Your “It” Factor is. By the end of the session, you’ll know how noticeable, valuable, memorable, and actionable the brand is today and where you have the greatest opportunities to strengthen it.

LEAVE WITH A FLIGHT PLAN

Within just one week, you’ll receive a comprehensive 30+ page “flight plan” with everything you need to be wheels up in a serious hurry. This brand guide can include recommended positioning, messaging, name, tagline, and more - all ready to use immediately. You’ll have a chance to ask questions, refine, and get some help moving that plan forward during your Wheels Up debrief session with the team. Need a logo, too? Roger that! The team will help you develop a visual identity, too.

The “flight plan” is your ticket to a smooth and speedy flight. Feel free to take your plan and fly solo. Or, reach cruising altitude faster when the experts help you keep the community growing and moving forward with a Marketing Engine.

Ready to be unmissable?

$5,000

2.5-hour Preflight Check
(one session in one day)

Immediate “It” Factor Score

“Flight Plan”
(delivered within 1 week)

1-hour Wheels Up Debrief

Designed for solopreneurs and thought leaders who are doing some good (or want to). You’re the only decision-maker, and you’re seriously ready to make some decisions fast.

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$20,000

8-hour Preflight Check
(multiple sessions in one day)

Immediate “It” Factor Score

“Flight Plan”
(delivered within 1 week)

2-hour Wheels Up Debrief

Designed for agile organizations doing good (associations, causes, institutions, towns) in need of an inclusive process for multiple stakeholders and not afraid to make decisions.

Not sure if you’re ready for Brand Departure? Schedule a quick call to figure it out.