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build a lasting brand with a shared agenda - Urgently Good

How to Build a Lasting Brand [Secrets Backed by Research]

Unfortunately, many individuals and organizations don’t fully understand what a brand...
4th Sep 18
what is a brand - Urgently Good

The One-Word, Remarkably Simple Answer to “What is a brand?”

What is a brand? If you’re anything like Brandan, you’re probably...
3rd Jul 18
urgently good - improve fundraising email results

How to Improve the Results of Your Fundraising Email

Share Another week and another unfortunate fundraising email arrived in my...
12th Jun 18
How to Quickly Define Your Nonprofit Target Audience - Brandan Eting

How to Quickly Define Your Nonprofit Target Audience

Knowing how to define your nonprofit target audience is key, but...
5th Jun 18
When You Have No Nonprofit Brand Strategy, This Is What You Need To Do

When You Have No Nonprofit Brand Strategy, This Is What You Need To Do

If you have no nonprofit brand strategy, your organization is operating...
20th May 18
How to create content that’s actually valuable to people

How to Create Content That’s Actually Valuable to People

Leading your organization’s transition to create content that’s actually valuable to...
4th May 18
how to explain why your event really needs a theme

How to Explain Why Your Event Really Needs a Theme

So, it’s event season, which means you’ve been working on your...
27th Apr 18
3 Social Media Fundraising Ad Mistakes That Are Losing You Traffic

3 Social Media Fundraising Ad Mistakes That Are Losing You Donors

Social media fundraising ad mistakes can cost your organization time, money,...
20th Apr 18
Which Diagon Alley Shopkeeper Are You Based on Your Marketing Message?

Which Diagon Alley Shopkeeper Are You Based on Your Marketing Message? [QUIZ]

Muggle or wizard, the right marketing message can make all the...
13th Apr 18

This is Why You’re Stuck Doing Creative Projects by Committee

“Anyone who works in higher ed knows the distinct pain of...
6th Apr 18
have a hoppin' spring break

Have a Hoppin’ Spring Break!

Marketing for One is currently closed for spring break and will...
30th Mar 18
How to deal with coworkers who complain behind your back

How to Deal with Coworkers Who Complain Behind Your Back

When you’re trying to be more strategic (and also gain more...
23rd Mar 18
constantly fighting fires at work

How to Stop Constantly Fighting Fires at Work

When you’re constantly fighting fires at work, all of your best...
16th Mar 18
how to politely remind coworkers you are not the target audience

How to Remind Colleagues “You” Are Not the Target Audience

You know you are not the target audience, but your colleagues...
9th Mar 18
solve marketing communications problems

The hidden truth that will solve most marketing communications problems

At the core of the biggest marketing communications problems facing organizations...
2nd Mar 18
The one meeting you need to schedule to spark nonprofit innovation

The One Meeting You Need to Schedule to Spark Nonprofit Innovation

It’s no secret that innovation is a top priority for nonprofits...
16th Feb 18
strategy moment coworker copying the supervisor
9th Feb 18
coworkers stopping by culture of interruption

How to Escape the Groundhog Day Time Loop of Coworkers Dropping By

Coworkers dropping by isn’t always a bad thing. In fact, it’s...
2nd Feb 18
strategy moment never-ending rounds of revisions

10 Tips That Will Actually Stop Never-Ending Rounds of Revisions

When you’re stuck in never-ending rounds of revisions and your document...
26th Jan 18
ive the audience what they want - marketing for one
19th Jan 18
Strategies to Overcome the Director of Shiny New Things

Strategies to Overcome the Director of Shiny New Things

So, the director of shiny new things just stopped by with...
5th Jan 18
use partnership to combat toxic coworkers preventing marketing

The One Word You Need to Stop Toxic Coworkers Preventing Marketing Success

Dealing with some toxic coworkers preventing marketing efforts? Desperately wishing they...
29th Dec 17
escape being told to copy someone else’s work

How to Expertly Escape “Just do what they did!”

Being told to copy someone else’s work doesn’t just infuriate designers....
22nd Dec 17
Respond to that Awkward Introduction at Work

How to Respond to that Awkward Introduction at Work

Awkward introductions are uncomfortable. An awkward introduction at work can be...
15th Dec 17
ACE the audience is everyone debate

3 brilliant responses to “the audience is everyone”

Even #lonemarketers can ACE the “audience is everyone” debate. Agree, compliment,...
17th Nov 17
make tactical event plan more strategic

How to Add Audience Value to Even the Most Tactical Event Plan

Considering the three E’s – enticement, enablement and enrichment – helps...
10th Nov 17
strategymoment

1 Simple Question You Need to Conquer Burnout & Unlock Brand Success

Cultivating brand advocates means small teams need to retrain our brains...
3rd Nov 17
Personalized Marketing & Zeno's Paradox

Why Leading Personalized Marketing Takes More than Grit

the three essential components to get and stay unstuck as you...
27th Oct 17
Brand Ideal Stakeholder Buy-in

How to Start Down the Road to Stakeholder Buy-in

Understanding your squad’s goals is key to ensuring the stakeholder buy-in...
5th Mar 17
Go from Me to We with a Brand Ideals

How to Unite a Community with a Brand Ideal

The best don’t just talk about themselves. Organizations that harness a...
12th Feb 17
cultivate a community of brand advocates

What does it mean to cultivate a community of brand advocates?

Cultivating a community of brand advocates through the personalization of audience...
29th Jan 17